Ria Money Transfer promotion
Ria Money Transfer campaign is currently active at PaySpot Ria locations, offering users 30% off the money transfer fee with the promo code SERBIA30.
About us
From an idea to a domestic electronic money institution
PaySpot d.o.o. was founded in Novi Sad in 2015. A licensed payment institution since 2016 and an electronic money institution since 2023, it serves people and companies through more than 1,700 locations.
Our story
PaySpot d.o.o. is a domestic electronic money institution, founded in Novi Sad in 2015. Our mission is to provide secure, fast and user-friendly payment solutions for the demands of the modern age. With a network of more than 1,700 locations across Serbia, PaySpot offers a wide range of payment services, including the development and implementation of online payment solutions for Internet businesses and their customers.
After receiving a licence from the National Bank of Serbia to provide payment services and registering as a payment institution, PaySpot reached its first 100 payment locations in under a year. It soon became the official representative of Ria Money Transfer for international money transfers, and added PaySpot NET, its own service for money transfers within Serbia.
By 2019 PaySpot passed 1,000 payment locations, and the number of employees at its Novi Sad headquarters has grown steadily to more than 150. In 2023 the National Bank of Serbia granted PaySpot the status of an electronic money institution.
PaySpot has received several awards for payment solutions and innovation, including the e-Commerce Association of Serbia’s Integrator of the Year award for online payments, twice in a row. For several consecutive years PaySpot has passed rigorous audits and obtained the certificates and licences that confirm its commitment to the highest standards of information security.
- employees150+
- agents1K+
- payment services12+
- monthly transactions5M+
Our journey
- 2015
Company founded
PaySpot d.o.o., Novi Sad, in December.
- 2016
Licence granted
The National Bank of Serbia licenses PaySpot to provide payment services.
- 2017
PaySpot NET
A fast, modern service for domestic money transfers.
- 2018
Ria Money Transfer
A service for sending and receiving money worldwide.
- 2019
1,000 payment locations
We reach our first thousand agents.
- 2023
Electronic money institution
PaySpot becomes an electronic money institution.
- 2024
POS terminals
PaySpot provides modern card payment solutions.
- 2025
E-commerce award
Integrator of the Year for online payments.
Management
Dubravka Bjekić – Vasović
Founder and CEO
After 25 years in the banking sector she recognised the opportunity and launched a new payment system that has become one of the key players in payment transactions, enabling citizens and companies to make faster and more secure transactions. She believes the key to success lies in perseverance, dedication and a willingness to learn from mistakes.
Dragan Vasović
Chief Operating Officer (COO)
More than 35 years of designing and developing IT systems, mainly in the financial sector, including 15+ years as CIO and COO. One of the founders of PaySpot, he is the originator and architect of the company’s complete IT system and its core cashier application, and is responsible for the performance and development of all technical systems.
Milica Ostojić – Bundalo
Director of Finance and Support
In banking since 2002, in foreign exchange and dinar payment operations. She joined PaySpot in 2016 from the position of director of a bank’s foreign exchange sector and is one of the key people building the system PaySpot is today.
Dušica Marjanac
Director of Compliance
More than 20 years in banking: payment transactions, trade finance, transaction banking, product development and management. She plays a key role in internal controls and the business compliance of the Electronic Money Institution PaySpot.
Jasmina Jovičić
Director of the Business Network Sector
Responsible for the growth and development of the Institution’s sales network and for partnerships with agents and other business partners, with extensive experience in financial services and in leading sales teams.
Veselin Martinović
Director of the Risk Sector
Almost two decades in the financial sector, 18 years of them in risk management, more than 10 years in management positions and a member of numerous committees, including ALCO, the Operational Risk Committee and the Credit and Liquidity Committee.
Vukašin Živković
Director of AML & CTF
Head of the Anti-Money Laundering and Terrorist Financing Prevention Sector, with many years of experience in managing these risks. He develops supervisory mechanisms and risk assessment and monitoring models to protect the business and prevent misuse of products and services.
Why PaySpot?
01
Experience
A decade on the payment services market and knowledge that pays off.
02
Commitment
We base every cooperation on trust, transparency and professional support.
03
Combined services
Payment solutions that save people time and help entrepreneurs.
04
Tailored solutions
Following the specific needs of every business and of a modern market.
05
People
A team of experienced experts from the banking and IT sectors.
Regulated
Licensed, supervised, certified
PaySpot works under a licence of the National Bank of Serbia and publishes all its terms, fee schedules and notices.
- 2016
Payment institution licensed by the NBS
On 17 May 2016 the Executive Board of the National Bank of Serbia authorised PaySpot to provide payment services.
Source: PaySpot DOO licensed by the National Bank of Serbia to provide payment services
- 2023
Electronic money institution
NBS permit No. 4 of 09.02.2023. PaySpot is supervised by the National Bank of Serbia, Kralja Petra 12, Belgrade.
- 2025
ISO/IEC 27001
An internationally recognised information security certificate, announced on 23.04.2025.
Source: PaySpot Earns Globally Recognized ISO/IEC 27001 Certification
- 2026
PCI DSS
Recertified under the Payment Card Industry Data Security Standard, announced on 20.02.2026.
Source: PaySpot Successfully Completes PCI DSS Recertification
Company details
Business name
Pay Spot d.o.o. Novi Sad
Registered office
Branimira Ćosića 2/II/201b, 21000 Novi Sad, Serbia
Company registration number
21157074
Tax number
109296534
Activity code
6419
Business Registers Agency reg. no.
106219/2015
NBS permit
NBS, permit No. 4 of 09.02.2023
Supervisor
National Bank of Serbia, Kralja Petra 12, Belgrade
Source: General Terms and Conditions for digital channels, 15.09.2026.
Social responsibility
Humanitarian and ecological actions, and a team that runs for a good cause.
